- We are experienced conducting qualitative research using a variety of methodologies, including:
- KMR has researched numerous issues for its clients among consumers, patients, physicians and business-to-business audiences. Select examples include:
New product development, TPP optimization
Value proposition exploration and development
Communications development (detail, journal, sales aids, DTC)
Brand and product or service positioning/repositioning
Market landscape, needs assessment, growth potential
Market opportunities and logo development
Segmentation profiling
Drivers of loyalty, emotion, behavior, satisfaction and commitment
- As a full-service custom marketing research practice, KMR provides expertise in all aspects of conducting qualitative research. Above all, we understand that everything we do is a reflection upon you and your department.
Study Design - Only by truly understanding the business issues at hand can appropriate objectives be established. Focusing on these objectives optimizes sampling, screeners, and discussion guides, ensuring that both the right respondents and the right questions are included.
Recruitment - KMR has formed strategic relationships with recruiting firms considered among the best in the industry. Locating qualified respondents is not always straightforward. When recruiting challenges arise, we not only keep you informed, but we creatively explore available options and provide a recommendation.
Execution - Again, the importance of maintaining focus on the key business issues and research objectives cannot be overemphasized. Doing so permits the most meaningful discussion and pursuit of the most meaningful opportunities for probing. We work hard to fully engage respondents so that the research process is an enjoyable experience, making a tremendous difference in the depth and quality of the information obtained.
Analysis and Reporting - We understand the importance of communicating results quickly so learning can be leveraged immediately. KMR considers debriefings, workshops and topline reports as effective ways of meeting this need. We are also happy to review the draft report with you prior to its release to ensure your clients' needs are effectively met.
Presentation - As domestic and internationally recognized speakers, we have presented to Vice Presidents, Presidents and CEOs on numerous occasions. We thoroughly enjoy the opportunity to share, as well as defend, the research story and process with your stakeholders and senior executives. We believe making the research come alive through visual interest, interaction and succinctness to be the hallmarks of an effective presentation.
Consulting - When you partner with KMR, our interest and support don’t end when the report is written or the presentation is delivered. We are available to help you further understand, disseminate and apply study results.
- Given our vast client side experience and significant project management expertise, KMR is also available to assist market research department staff in ensuring each study receives the appropriate amount of attention when additional resources are needed.
- In addition to providing end clients with high-quality qualitative research, KMR also offers its unique experience to independent moderators, research, and all agencies.
In-Person
Telephone
Ethnographic/Observational
Virtual/Online Focus Groups
Online Bulletin Boards
Individual Interviews
Dyads and Triads
Mini-Groups and Full Focus Groups
On-site Intercepts/Mystery Shopping
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